Helping Higher Education Work Better

We partner with colleges and universities to strengthen operations, understand institutional challenges, and build more effective and student-centered systems.

Our Services

We know the current landscape in higher education is complex, but finding a path forward shouldn’t be. We help institutions understand what is happening, identify what is getting in the way, and develop practical solutions that move strategy into action.

  • Transition Management

  • Marketing

  • Strategic Planning

  • Trainings and Speaking Engagements

Rooted in Higher Education. Driven by Research. Committed to What’s Possible.

Meet the Team

Carlos Gooden, Ph.D.

Chief Consultant

Houston, TX

Dwight Pirtle

Chief Marketing Strategist

Los Angeles, CA

Derek Dubose

Management Consultant

Denver, CO

Errald Jackson

Creative Services Director

Atlanta, GA

Jasmine Tsunoda

Digital Marketing Expert

Tokyo, Japan

Melvin Harrison

Operations Management Specialist

Chicago, IL

Get started with Be the Good, today.