Together We Can
Grow Your Brand
You focus on the good work, let us do the rest….
The mission of "Be The Good" is to empower organizations and entrepreneurs through innovative brand marketing solutions that help clients grow their brand.
A modern approach
From strategy to execution, Be the Good has you covered. Marketing consultants provide a strategy map. Digital Marketing Agencies add value by developing creative ads. Be the Good provides an intentional suite of services through our strategic framework and approach to servicing clients. Don’t worry about sounding professional. Sound like you. There are over 1.5 billion digital brands out there, but your Digital Marketing Strategy is what’s going to separate this one from the rest.
Who We Serve…
…..You
Restaurants
Marketing Agencies
Lawyers & Legal services
Staffing and Recruitment
Medical Healthcare and Dentistry
Beauty and Wellness
Professional Services
Music, Podcasts, & Arts
Real Estate
Accounting & Financial Services
Ecommerce
Higher Education
Professional Coaches
Tech & Start Ups
About Our Founder
It all began with an idea. As an early adopter to social media, his first formal role in digital communications came in 2008 when he served as part of an innovative team to lead efforts for the Social Media Task force at The University of Toledo. Since then, Dr. Gooden has served in a wide range of professional roles overseeing marketing teams, executing digital communication strategy, and developing integrated marketing campaigns. Dr. Gooden has worked with several entrepreneurs, higher education organizations, and non-profits in creating an online presence.
Carlos holds a Bachelor’s degree in Communication (with a concentration in Public Relations) as well as a Master’s degree in Education from the University of Toledo. As a reflection of his commitment to the powerful impacts of storytelling, Dr. Gooden earned a Graduate Certificate in Marketing from the University of Cincinnati’s Lindner College of Business. Most recently, he earned his Ph.D. in Educational Administration at the University of New Orleans.
Our firm is conveniently located in the fourth largest city in the country- Houston, Texas! Can’t make it into the office? No worries – our national experts of creative consultants are based all over the country and we’ve got you covered with virtual meetings..